Nature and significance of international marketing: A review

Markets and Hierarchies: Analysis and Antitrust Implications.

1976 • 13,953 citations

The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments

1977 • 10,570 citations

THE GLOBALIZATION OF MARKETS

1983 • 3,208 citations

An Essay on the Nature and Significance of Economic Science

1984 • 3,165 citations

The Export Behavior of Smaller-Sized Wisconsin Manufacturing Firms

1977 • 1,515 citations

Marketing as Exchange

1975 • 1,470 citations

The Decision-Maker and Export Entry and Expansion

1981 • 960 citations

An Attempted Integration of the Literature on the Export Behavior of Firms

1978 • 852 citations

International marketing and purchasing of industrial goods

1984 • 801 citations

Pre-Export Activity: The First step in Internationalization

1978 • 597 citations

Internal Determinants of Export Marketing Behavior: An Empirical Investigation

1981 • 538 citations

The Organization of Marketing Activities: A Contingency Theory of Structure and Performance

1985 • 529 citations

Marketing as Exchange

1975 • 522 citations

Marketing Strategy: New Directions for Theory and Research

1983 • 296 citations

Marketing Theory: The Philosophy of Marketing Science

1983 • 294 citations

Internal Determinants of Export Marketing Behavior: An Empirical Investigation

1981 • 249 citations

International business and multinational enterprises

1973 • 245 citations

Interorganizational Relations In Marketing Channels

1979 • 235 citations

INITIAL EXPORTS – A MARKETING FAILURE?

1980 • 234 citations

The Organization of Marketing Activities: A Contingency Theory of Structure and Performance

1985 • 217 citations

Renewing American Industry.

1984 • 176 citations

Marketing Strategy: New Directions for Theory and Research

1983 • 164 citations

The growth of international business

1983 • 154 citations

International Business Strategy and Administration

1979 • 102 citations

Marketing: Management Technology or Social Process?

1972 • 79 citations

Are Domestic and International Marketing Dissimilar?

1968 • 56 citations

Marketing: Management Technology or Social Process?

1972 • 45 citations

Are Domestic and International Marketing Dissimilar?

1968 • 33 citations

Multinational Marketing Management

1978 • 31 citations

International Business in Academia: The State of the Field

1984 • 20 citations

International marketing

1978 • 20 citations

Two Requirements for Measuring the Effectiveness of Promotion

1965 • 14 citations

Challenges and new research avenues in marketing science

1984 • 9 citations

A Statement of Marketing Philosophy

1965 • 7 citations

8 New-product Development

1984 • 3 citations