A Cross-National Comparison of Consumer Research Measures

A Paradigm for Developing Better Measures of Marketing Constructs

1979 • 12,283 citations

Handbook of Social Psychology

2013 • 7,684 citations

THE GLOBALIZATION OF MARKETS

1983 • 3,208 citations

Advanced Statistical Methods In Biometric Research

1952 • 2,052 citations

Cross-Cultural Research Methods

1980 • 1,851 citations

Country-of-Origin Effects on Product Evaluations

1982 • 1,813 citations

Reliability: A Review of Psychometric Basics and Recent Marketing Practices

1979 • 1,368 citations

Fundamental Concepts in the Design of Experiments

2000 • 1,310 citations

Causal Models in Marketing

1980 • 1,165 citations

International Marketing Research

1984 • 982 citations

New Product Adoption and Diffusion

1976 • 761 citations

Methodological and Theoretical Issues and Advancements in Cross-Cultural Research

1983 • 623 citations

A Comparison of Japanese and U.S. Attitudes toward Foreign Products

1970 • 570 citations

A Typology of Management Studies Involving Culture

1983 • 534 citations

Personality and Consumer Behavior: A Review

1971 • 478 citations

Psychographics: A Critical Review

1975 • 448 citations

Theory of Psychological Measurement

1965 • 401 citations

A Comparative “Made In” Product Image Survey among Japanese Businessmen

1977 • 378 citations

Review of marketing

1978 • 292 citations

The Fishbein Extended Model and Consumer Behavior

1975 • 285 citations

A Cross-Cultural Study of “Made in” Concepts

1982 • 258 citations

On looking at an elephant: An evaluation of cross-cultural research related to organizations.

1970 • 247 citations

Measure Validation in Marketing

1972 • 208 citations

Developing Practical Procedures for the Measurement of Personal Values in Cross-Cultural Marketing

1979 • 167 citations

Methodological Considerations in Cross-National Consumer Research

1976 • 163 citations

Comparative Marketing: The First Twenty five Years

1981 • 154 citations

Assessing the Quality of Industrial Products

1978 • 134 citations

Measure Unreliability: A Hidden Threat to Cross-National Marketing Research?

1981 • 129 citations

Analysis of ”Made in“ Product Images–An Exploratory Study

1974 • 107 citations

Attitude Changes toward Foreign Products

1967 • 105 citations

Consumer Focus in Cross-National Research

1977 • 43 citations

Measuring Reliability: A Comparison of Alternative Techniques

1979 • 31 citations

Formulating a multinational marketing strategy : a deductive, cross-national consumer behavior model

1978 • 31 citations

Halo Effects in Multiattribute Attitude Models: An Appraisal of Some Unresolved Issues

1976 • 25 citations

Deleted Work

1955 • 0 citations