Advertising Strategies and Information Content in American and Swedish Advertising

Columbia Journal of World Business

1968 • 3,557 citations

Current issues and research in advertising

1978 • 918 citations

European Journal of Marketing

1993 • 565 citations

An Analysis of Information Content in Television Advertising

1977 • 505 citations

Determinant Attributes in Retail Patronage: Seasonal, Temporal, Regional, and International Comparisons

1983 • 374 citations

Journal of consumer research

1978 • 373 citations

An Analysis of Information Content in Television Advertising

1977 • 274 citations

A Cross-Cultural Study of “Made in” Concepts

1982 • 258 citations

Characteristics of TV commercials perceived as informative.

1982 • 146 citations

Determinant Attributes in Retail Patronage: Seasonal, Temporal, Regional, and International Comparisons

1983 • 137 citations

Societal Development and Family Purchasing Roles: A Cross-National Study

1983 • 107 citations

A Cross-National Comparison of Consumer Habits and Innovator Characteristics

1975 • 103 citations

Effect of National Identity on Multinational Promotional Strategy in Europe

1976 • 102 citations

A Competitive Profile of Products and Associated Marketing Practices of Selected European and Non‐European Countries

1977 • 98 citations

The Management of Advertising

1972 • 73 citations

Who Makes Marketing Decisions in the Multinational Firm?

1970 • 70 citations

A Factor Analytic Comparison of U.S. and German Information Seekers

1977 • 60 citations

Advertising Substantiation and Advertiser Response: A Content Analysis of Magazine Advertisements

1983 • 54 citations

A Cross-National Comparison of Consumer Habits and Innovator Characteristics

1975 • 51 citations

American Marketing in the European Common Market, 1963‐1973

1977 • 45 citations

Who Makes Marketing Decisions in the Multinational Firm?

1970 • 40 citations

Creative Strategies in Highly Creative Domestic and International Television Advertising

1985 • 24 citations

An Analysis of Headquarters Executive Involvement in International Advertising

1977 • 24 citations

Advertising Substantiation and Advertiser Response: A Content Analysis of Magazine Advertisements

1983 • 24 citations

Attitudes toward Culture and Approach to International Advertising

1970 • 23 citations

Advertising and the Consumerism Movement in Europe: The Case of West Germany and Switzerland

1982 • 9 citations

Household Purchasing Decisions: How do American and Dutch Consumers Differ?

1981 • 7 citations

Identifying opportunities for repetition minimization

1984 • 2 citations

Attitudes toward culture and approach to international advertising

1970 • 1 citations