Global Marketing and the Case for International Product Standardisation

Harvard business review

1993 • 18,896 citations

Columbia Journal of World Business

1968 • 3,557 citations

Management International Review

2004 • 2,834 citations

The Danger of “Local” International Advertising

1967 • 130 citations

The Danger of "Local" International Advertising

1967 • 81 citations

Multinational Product Planning: Strategic Alternatives

1969 • 74 citations

American Marketing in the European Common Market, 1963‐1973

1977 • 45 citations

The export marketing mix: An examination of company experiences and perceptions

1974 • 40 citations

Product and Promotion Adaptation by European Firms in the U.S

1973 • 33 citations