European journal of operational research

Using multivariate statistics

1983 • 76,643 citations

Multivariate Data Analysis

2007 • 14,474 citations

The Scree Test For The Number Of Factors

1966 • 12,741 citations

Multidimensional scaling by optimizing goodness of fit to a nonmetric hypothesis

1964 • 7,106 citations

Stability in Competition

1929 • 6,363 citations

Nonmetric multidimensional scaling: A numerical method

1964 • 4,689 citations

Global burden of hypertension: analysis of worldwide data

2005 • 3,575 citations

Hierarchical Grouping to Optimize an Objective Function

1963 • 3,111 citations

An easy guide to factor analysis

1994 • 1,916 citations

TESTS OF SIGNIFICANCE IN FACTOR ANALYSIS

1950 • 1,541 citations

Cluster Analysis in Marketing Research: Review and Suggestions for Application

1983 • 917 citations

Analyzing Multivariate Data

2004 • 632 citations

SPSS For Windows Made Simple

1994 • 541 citations

Agile supply chain capabilities: Determinants of competitive objectives

2003 • 538 citations

Green branding effects on attitude: functional versus emotional positioning strategies

2005 • 501 citations

Why are pictures easier to recall than words?

1968 • 480 citations

Marketing Strategy and Competitive Positioning

1998 • 442 citations

Design and Marketing of New Products

1981 • 293 citations

Prediction of commercial bank failure via multivariate statistical analysis of financial structures: The Turkish case

2004 • 292 citations

Marketing Engineering: Computer-Assisted Marketing Analysis and Planning

2000 • 217 citations

Marketing scales handbook

1994 • 216 citations

Multidimensional Scaling: Concepts and Applications

1991 • 206 citations

Preference and Positioning Analyses of Overseas Destinations by Mainland Chinese Outbound Pleasure Tourists

2005 • 202 citations

A perceptual mapping of online travel agencies and preference attributes

2006 • 180 citations

How physicians choose drugs

1988 • 141 citations

An alternative to external preference mapping based on consumer perceptive mapping

2006 • 118 citations

A multivariate methodology to uncover regional disparities: A contribution to improve European Union and governmental decisions

2002 • 110 citations

Relationships among the academic business disciplines: a multi-method citation analysis

2005 • 106 citations

Alternative Perceptual Mapping Techniques: Relative Accuracy and Usefulness

1979 • 102 citations

International variation in prescribing antihypertensive drugs: Its extent and possible explanations

2005 • 73 citations

The European regional policy and the socio-economic diversity of European regions: A multivariate analysis

2007 • 70 citations

Drug Choice as a Problem-solving Process

1985 • 61 citations

A Gravity-Based Multidimensional Scaling Model for Deriving Spatial Structures Underlying Consumer Preference/Choice Judgments

2002 • 57 citations

Assessing brand image through communalities and asymmetries in brand-to-attribute and attribute-to-brand associations

2008 • 53 citations

How physicians choose their drugs

1976 • 48 citations

Marketing Strategy in the Pharmaceutical Industry

1991 • 47 citations

An Evaluation of the Expectancy Value Model of Attitude Measurement for Physician Prescribing Behavior

1974 • 43 citations

The Use of Nonmetric Multidimensional Scaling in Marketing Analysis

1969 • 20 citations

A Profile of the Chinese Casino Vacationer to South Korea

2004 • 19 citations

Marketing Planning for the Pharmaceutical Industry

2017 • 18 citations

Drug expectations and drug choices of hospital physicians

1993 • 12 citations

Restricted principal components analysis for marketing research

2007 • 11 citations

Mental representations of important real-life decisions

2005 • 10 citations

Cross-cultural behaviour research in tourism: a case study on destination image.

2004 • 9 citations

Predicting Prescribing Intention and Assessing Drug Attribute Importance Using Conjoint Analysis

1989 • 9 citations

Modelling product positions through the use of multidimensional scaling techniques: An empirical investigation

1984 • 8 citations

Accounting for Voter Heterogeneity within and across Districts with a Factor-Analytic Voter-Choice Model

2006 • 7 citations

Industrial recruitment and economic development: a comparative analysis of competing south‐eastern cities using perceptual mapping

2004 • 6 citations

Customer-Driven Positioning: The next generation approach to pharmaceutical product positioning

2007 • 6 citations

The Journal of Marketing Research: Its Initiation, Growth, and Knowledge Dissemination

2004 • 4 citations

VIPSCAL: A combined vector ideal point model for preference data

2005 • 4 citations

Solpadol - a Successful Case of Brand Positioning

1997 • 3 citations

Determining Customer Expectations and Attributes of a Restaurant's Lounge Through Utilizing Multidimensional Scaling

2007 • 3 citations