Modelling product positions through the use of multidimensional scaling techniques: An empirical investigation

Analysis of individual differences in multidimensional scaling via an n-way generalization of “Eckart-Young” decomposition

1970 • 4,521 citations

Issues in Marketing's use of Multi-Attribute Attitude Models

1973 • 617 citations

Representation of structure in similarity data: Problems and prospects

1974 • 481 citations

Issues in Marketing's Use of Multi-Attribute Attitude Models

1973 • 289 citations

Market Segmentation: A Strategic Management Tool

1971 • 153 citations

Applied multidimensional scaling : a comparison of approaches and algorithms

1972 • 141 citations

Market Segmentation: A Strategic Management Tool

1971 • 77 citations

Market segmentation by factor analysis

1972 • 11 citations

Semantic Differential and Nonmetric Multidimensional Scaling Descriptions of Brand Images

1971 • 9 citations

Market segmentation by consumer perception: A case study in Mexico

1975 • 2 citations