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Customer-Driven Positioning: The next generation approach to pharmaceutical product positioning

Richard Vanderveer, Noah M Pines
DOI: 10.1057/palgrave.jmm.5050066
Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing

Data up to Jan 2025

Published2007
Citations6
References0
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BusinessComputer sciencePsychologyMathematicsMarketingProcess managementDatabase

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Customer-Driven Positioning: The next generation approach to pharmaceutical product… (2007) – Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing | Metascience Observatory Explorer