The Journal of Marketing Research: Its Initiation, Growth, and Knowledge Dissemination

Paul E. Green, Richard M. Johnson, William D. Neal

DOI: 10.1007/978-0-387-28692-1_12

International series in quantitative marketing

Data up to Jan 2025

Published2004

Citations4

References1

Fields

Business Marketing Advertising

Total Citations Per Year

Abstract

References (1)

From the Editor

2001 • 12 citations

Cited By (0)

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