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Alternative Perceptual Mapping Techniques: Relative Accuracy and Usefulness

John R. Hauser, Frank S. Koppelman
DOI: 10.2307/3150810
Journal of Marketing Research

Data up to Jan 2025

Published1979
Citations102
References0
Fields
Computer sciencePsychologyArtificial intelligenceCognitive psychologyNeuroscience

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Alternative Perceptual Mapping Techniques: Relative Accuracy and Usefulness (1979) – Journal of Marketing Research | Metascience Observatory Explorer