An experimental study of relationships between attitudes, brand preference, and choice

A Theory of Cognitive Dissonance

1957 • 21,402 citations

A Theory of Cognitive Dissonance

2017 • 18,931 citations

A New Approach to Consumer Theory

1966 • 7,454 citations

Influencing attitudes and changing behavior

1970 • 311 citations

Multidimensional scaling and related techniques in marketing analysis

2009 • 287 citations

An Attitude Model for the Study of Brand Preference

1972 • 208 citations

Using Laboratory Brand Preference Scales to Predict Consumer Brand Purchases

1971 • 102 citations

Computer program abstracts

1967 • 77 citations

Television Show Preference: Application of a Choice Model

1971 • 50 citations