Attitude Models Revisited: An Individual Level Analysis

Statistical principles in experimental design.

1962 • 27,228 citations

Human Problem Solving.

1973 • 7,028 citations

Human Problem Solving

1972 • 5,155 citations

Elements of econometrics

1971 • 3,087 citations

Readings in Attitude Theory and Measurement

1968 • 2,137 citations

Cognitive structure and attitudinal affect.

1956 • 1,059 citations

Issues in Marketing's use of Multi-Attribute Attitude Models

1973 • 617 citations

Determinant Buying Attitudes: Meaning and Measurement

1968 • 337 citations

Consumer Behavior: Theoretical Sources

1974 • 245 citations

The AB Scales

1962 • 242 citations

An Attitude Model for the Study of Brand Preference

1972 • 208 citations

An experimental study of relationships between attitudes, brand preference, and choice

1972 • 192 citations

The Nature and Uses of Expectancy-Value Models in Consumer Attitude Research

1972 • 154 citations

A Comparative Analysis of Attitudinal Predictions of Brand Preference

1973 • 141 citations

Perceived Instrumentality and Value Importance as Determinants of Attitudes

1972 • 106 citations

The Importance of Differential Weights in Multiple Attribute Models of Consumer Attitude

1973 • 90 citations

Behavioral Science Foundations of Consumer Behavior

1973 • 53 citations

Effects of the Number and Type of Attributes Included in an Attitude Model: More Is Not Better

1972 • 33 citations

An Expectancy X Value Analysis of the Relationship Between Consumer Attitudes and Behavior

1971 • 21 citations