Television Show Preference: Application of a Choice Model

Harvard business review

1993 • 13,965 citations

A New Approach to Consumer Theory

1966 • 7,454 citations

Multidimensional scaling by optimizing goodness of fit to a nonmetric hypothesis

1964 • 7,106 citations

Nonmetric multidimensional scaling: A numerical method

1964 • 4,689 citations

The analysis of proximities: Multidimensional scaling with an unknown distance function. I.

1962 • 2,530 citations

Readings in Attitude Theory and Measurement

1968 • 2,137 citations

The analysis of proximities: Multidimensional scaling with an unknown distance function. II

1962 • 869 citations

Journal of Marketing Research

1968 • 194 citations

Psychological and Objective Factors in The Prediction of Brand Choice Ford Versus Chevrolet

1959 • 140 citations

Applications of the sciences in marketing management

1968 • 92 citations

Market Segmentation: Group versus Individual Behavior

1968 • 56 citations

Demonstration of a Relationship Between Psychological Factors and Brand Choice

1963 • 26 citations

Household Correlates of "Brand Loyalty" for Grocery Products

1968 • 18 citations

Fords, Chevrolets, and the Problem of Discrimination

1963 • 16 citations

Reply: "You Still Can't Tell a Ford Owner from a Chevrolet Owner"

1961 • 9 citations

The Relationship Among Personality Needs, Objective Factors, and Brand Choice: A Re-Examination

1961 • 7 citations

On the Perception of Appliance Attributes

1969 • 5 citations