An Attitude Model for the Study of Brand Preference

Readings in Attitude Theory and Measurement

1968 • 2,137 citations

Behavioral Support for Opinion Change

1964 • 301 citations

A Consideration of Beliefs and Their Role in Attitude Measurement

1967 • 221 citations

Journal of Marketing Research

2009 • 155 citations

Market Segmentation: Group versus Individual Behavior

1968 • 150 citations

Psychological and Objective Factors in The Prediction of Brand Choice Ford Versus Chevrolet

1959 • 140 citations

Using Laboratory Brand Preference Scales to Predict Consumer Brand Purchases

1971 • 102 citations

Psychological Factors in Predicting Product Choice

1962 • 71 citations

Personality and product use.

1961 • 59 citations

An empirical study of an attitude model for the prediction of individual brand preference for consumer products

1969 • 3 citations