Cognitive Algebra in Multi-Attribute Attitude Models

Cognitive structure and attitudinal affect.

1956 • 1,059 citations

Statistics for Psychologists

2001 • 1,034 citations

Integration theory and attitude change.

1971 • 898 citations

One Degree of Freedom for Non-Additivity

1949 • 894 citations

Issues in Marketing's use of Multi-Attribute Attitude Models

1973 • 617 citations

Functional measurement and psychophysical judgment.

1970 • 579 citations

Conjoint-measurement analysis of composition rules in psychology.

1971 • 381 citations

Cognitive Algebra: Integration Theory Applied to Social Attribution

1974 • 277 citations

Non-Additivity in Two-Way Analysis of Variance

1961 • 233 citations

An Attitude Model for the Study of Brand Preference

1972 • 208 citations

An experimental study of relationships between attitudes, brand preference, and choice

1972 • 192 citations

The devil rides again: Correlation as an index of fit.

1973 • 189 citations

Information integration in risky decision making.

1970 • 172 citations

The Nature and Uses of Expectancy-Value Models in Consumer Attitude Research

1972 • 154 citations

Utility theory and additivity analysis of risky choices.

1967 • 147 citations

A Comparative Analysis of Attitudinal Predictions of Brand Preference

1973 • 141 citations

Perceived Instrumentality and Value Importance as Determinants of Attitudes

1972 • 106 citations

The Importance of Differential Weights in Multiple Attribute Models of Consumer Attitude

1973 • 90 citations

Behavioral Science Foundations of Consumer Behavior

1973 • 53 citations

On the Analysis of Interactions in Marketing Research Data

1973 • 41 citations

Integration theory applied to judgments of the value of information.

1972 • 41 citations

A note on additive functional measurement.

1973 • 34 citations

The Vector Model of Preferences: An Alternative to the Fishbein Model

1975 • 25 citations

Fishbein and Brand Preference: A Reply

1972 • 25 citations

An Expectancy X Value Analysis of the Relationship Between Consumer Attitudes and Behavior

1971 • 21 citations

A Reply to the Response to Bass, Talarzyk, and Sheth

1972 • 18 citations

Reply to Comments on the Nature and Uses of Expectancy-Value Models in Consumer Attitude Research

1972 • 18 citations

Marketing Underground: an Investigation of Fishbein's Behavioral Intention Model

1974 • 15 citations