Activation Research: Psychobiological Approaches in Consumer Research

Levels of processing: A framework for memory research

1972 • 9,205 citations

Attention and Effort

1975 • 7,136 citations

Controlled and automatic human information processing: II. Perceptual learning, automatic attending and a general theory.

1977 • 7,025 citations

Conflict, arousal, and curiosity.

1960 • 5,766 citations

Handbook of Psychophysiology

2016 • 2,154 citations

Arousal, activation, and effort in the control of attention.

1975 • 1,200 citations

HABITUATION OF THE AROUSAL REACTION

1956 • 534 citations

The two-arousal hypothesis: Reticular formation and limbic system.

1968 • 388 citations

Some Internal Psychological Factors Influencing Consumer Choice

1976 • 368 citations

Eye fixations and recognition memory for pictures

1972 • 322 citations

Meaning established by classical conditioning.

1957 • 271 citations

Mechanisms, Instrumentation, Recording Techniques, and Quantification of Responses

1973 • 262 citations

Consumer Choice Behavior. A Cognitive Theory

1973 • 244 citations

Arousal, learning, and memory.

1976 • 238 citations

Learning, Language, and Cognition

1970 • 233 citations

Methods in Psychophysiology

1968 • 229 citations

Human motivation and emotion

1976 • 226 citations

ACTIVATION STATES AS ASSESSED BY VERBAL REPORT AND FOUR PSYCHOPHYSIOLOGICAL VARIABLES

1970 • 219 citations

Human Memory: Theory, Research, and Individual Differences

1977 • 216 citations

Psychobiology of Attention

1975 • 163 citations

The Female Role in Advertisements: Some Experimental Evidence

1977 • 151 citations

Handbook of Consumer Motivations

1964 • 139 citations

Pupillometry: The Psychology of the Pupillary Response

1978 • 135 citations

The psychophysiological significance of the galvanic skin response.

1953 • 85 citations

Advertisement Complexity and Looking Time

1972 • 77 citations

Eye fixations in prediction of recognition and recall

1974 • 64 citations

Consciousness and the galvanometer.

1950 • 52 citations

Pupil dilation: What does it measure?

1970 • 51 citations

Cognition and Peripheralist—Centralist Controversies in Motivation and Emotion

1975 • 50 citations

Introduction to Physiological Psychology

1975 • 48 citations

Psychometric, diurnal, and electrophysiological correlates of activation.

1976 • 43 citations

Eye Movements, Vision and Behavior

1975 • 30 citations

A COMPARISON OF SKIN POTENTIAL AND SKIN RESISTANCE RESPONSES AS MEASURES OF EMOTIONAL RESPONSIVITY

1965 • 30 citations

PERSONALITY AND AROUSAL CORRELATES OF SPECIFIC GALVANIC SKIN RESPONSES

1966 • 30 citations

Pupil Size, Eye Direction, and Message Appeal: Some Preliminary Findings

1972 • 10 citations

Can Consumer Research be Interdisciplinary?

1977 • 10 citations

[The possibility of an objective measurement of the strength of feeling].

1960 • 6 citations

THE ORIENTING RESPONSE AS AN INDEX OF MASS COMMUNICATION EFFECT

1971 • 4 citations

Deleted Work

1955 • 0 citations