An Experimental Investigation of Causal Relations among Cognitions, Affect, and Behavioral Intention

Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research

1975 • 35,468 citations

Experimental and Quasi-Experimental Designs for Research

1963 • 15,071 citations

Multiple regression in behavioral research

1973 • 4,990 citations

The Functional Approach to the Study of Attitudes

1960 • 2,849 citations

Readings in Attitude Theory and Measurement

1968 • 2,137 citations

An Investigation of the Relationships between Beliefs about an Object and the Attitude toward that Object

1963 • 1,589 citations

A Model for Predictive Measurements of Advertising Effectiveness

1961 • 1,280 citations

Multiple regression as a general data-analytic system.

1968 • 1,109 citations

Cognitive structure and attitudinal affect.

1956 • 1,059 citations

Verbal behavior and general behavior theory

1971 • 1,021 citations

Attitudes and normative beliefs as factors influencing behavioral intentions.

1972 • 465 citations

The Cognitive Processes Mediating Acceptance of Advertising

1973 • 393 citations

Changing Brand Attitudes Through Modification of Cognitive Structure

1975 • 306 citations

The Fishbein Extended Model and Consumer Behavior

1975 • 285 citations

The Hypothesis of a Hierarchy of Effects: A Partial Evaluation

1966 • 174 citations

Attitude, Social Influence, Personal Norm, and Intention Interactions as Related to Brand Purchase Behavior

1974 • 133 citations

An Empirical Test of the Fishbein Behavioral Intention Model

1975 • 98 citations

Cognitive Algebra in Multi-Attribute Attitude Models

1975 • 96 citations

An Evaluation of the Expectancy Value Model of Attitude Measurement for Physician Prescribing Behavior

1974 • 85 citations

First-Order and Second-Order Cognitive Effects in Attitude Change

1975 • 25 citations

Marketing Underground: an Investigation of Fishbein's Behavioral Intention Model

1974 • 15 citations

Deleted Work

1955 • 0 citations