Operationalizing Economic Models of Demand for Product Characteristics

Conditional logit analysis of qualitative choice behavior

1972 • 13,435 citations

Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition

1974 • 10,186 citations

A New Approach to Consumer Theory

1976 • 7,247 citations

Conjoint Analysis in Consumer Research: Issues and Outlook

1978 • 3,181 citations

A theory of data.

1960 • 1,609 citations

Consumer Demand: A New Approach.

1975 • 1,318 citations

Brand Choice Behavior as a Function of Information Load

1974 • 671 citations

Linear programming techniques for multidimensional analysis of preferences

1973 • 659 citations

Issues in Marketing's use of Multi-Attribute Attitude Models

1973 • 617 citations

Brand Choice Behavior as a Function of Information Load: Replication and Extension

1974 • 502 citations

Quantal Choice Analaysis: A Survey

1976 • 422 citations

The Theory and Measurement of Consumer Demand.

1978 • 420 citations

A Revision of Demand Theory.

1957 • 413 citations

Identification of Determinant Attributes: A Comparison of Methods

1971 • 292 citations

A Consumer-Based Methodology for the Identification of New Product Ideas

1974 • 245 citations

A Consumer Preference Approach to the Planning of Rural Primary Health-Care Facilities

1976 • 186 citations

The New Economic Theory of Consumer Behavior: An Interpretive Essay

1975 • 150 citations

Price, Quality and Advertising Competition: An Econometric Investigation of the United Kingdom Car Market

1971 • 109 citations

Estimating Consumer Preferences for a New Durable Brand in an Established Product Class

1974 • 105 citations

PERCEPTOR: A Model for Product Positioning

1976 • 94 citations

The Value of Information for Selected Appliances

1980 • 75 citations

Lancaster's New Approach to Consumer Demand and Its Limitations

1975 • 69 citations

Model of Consumer Reaction to Product Characteristics

1977 • 65 citations

A Comparison of Linear and Nonlinear Evaluation Process Models

1975 • 56 citations

Predicting Preferences on Experimental Bundles of Attributes: A Comparison of Models

1975 • 49 citations

Imperfect Consumers and Welfare Comparisons of Policies concerning Information and Regulation

1976 • 40 citations

Prediction of consumer choice and demand forecasting : an evaluation of alternative approaches

1978 • 3 citations