A Simulation Comparison of Methods for New Product Location
Data up to Jan 2025
Total Citations Per Year
Abstract
References (25)
Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research
1975 • 35,468 citations
Conjoint Analysis in Consumer Research: Issues and Outlook
1978 • 3,181 citations
Consumer Demand: A New Approach.
1975 • 1,318 citations
Variety Seeking Behavior: An Interdisciplinary Review
1982 • 971 citations
Commercial Use of Conjoint Analysis: A Survey
1982 • 613 citations
A Dynamic Attribute Satiation Model of Variety-Seeking Behavior
1982 • 538 citations
Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology
1978 • 417 citations
Models and Heuristics for Product Line Selection
1985 • 336 citations
A General Approach to Product Design Optimization via Conjoint Analysis
1981 • 325 citations
Stochastic Models of Buying Behavior.
1971 • 247 citations
A Consumer-Based Methodology for the Identification of New Product Ideas
1974 • 245 citations
Profit Maximizing Perceptual Positions: An Integrated Theory for the Selection of Product Features and Price
1981 • 219 citations
An Approach to the Optimal Positioning of a New Product
1983 • 103 citations
Using Laboratory Brand Preference Scales to Predict Consumer Brand Purchases
1971 • 102 citations
PERCEPTOR: A Model for Product Positioning
1976 • 94 citations
A procedure for new product positioning in an attribute space
1977 • 92 citations
A New Procedure for Concept Evaluation
1973 • 70 citations
An extended algorithm for optimal product positioning
1979 • 58 citations
ZIPMAP — A Zero-One Integer Programming Model for Market Segmentation and Product Positioning
1979 • 49 citations
A product positioning model with costs and prices
1981 • 39 citations
Branch and bound experiments in nonlinear integer programming
1980 • 34 citations
Optimal Product Attributes in Single Choice Models
1980 • 22 citations
A comparison of two approaches to the optimal positioning of a new product in an attribute space
1979 • 19 citations
Analysis of brand preference segments
1978 • 10 citations
Market structure analysis of new product, market, and communication opportunities
1976 • 5 citations