A Simultaneous Equation Regression Study of Advertising and Sales of Cigarettes

Value and Capital

1939 • 3,079 citations

An Operations-Research Study of Sales Response to Advertising

1957 • 601 citations

The Measurement of Cumulative Advertising Effects

1965 • 277 citations

Composite Commodities and the Problem of Index Numbers

1936 • 195 citations

Demand Analysis: A Study in Econometrics.

1954 • 167 citations

Brand Choice as a Probability Process

1976 • 133 citations

The Demand for Branded Goods as Estimated from Consumer Panel Data

1976 • 117 citations

Short-Term Price and Dealing Effects in Selected Market Segments

1976 • 93 citations

Estimating the Effectiveness of Advertising: Some Pitfalls in Econometric Methods

1964 • 39 citations

Advertising Effectiveness, Brand Switching and Market Dynamics

1961 • 13 citations