Content Analysis in Consumer Research

Handbook of Social Psychology

2013 • 7,684 citations

Foundations of Behavioral Research

1974 • 7,648 citations

Content Analysis for the Social Sciences and Humanities.

1970 • 4,560 citations

Unobtrusive Measures: Nonreactive Research in the Social Sciences

1966 • 2,034 citations

Reliability of Content Analysis: The Case of Nominal Scale Coding

1955 • 1,815 citations

The Free Press

2002 • 1,746 citations

The general inquirer: A computer approach to content analysis.

1966 • 1,232 citations

Experiments in induction

1966 • 671 citations

An Analysis of Information Content in Television Advertising

1977 • 505 citations

Content analysis in communications research

1952 • 499 citations

The Challenge of Qualitative Content Analysis

1952 • 381 citations

Signs, Language, and Beahavior

1947 • 368 citations

Content Analysis of Communications

1968 • 363 citations

A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements

1971 • 350 citations

From Caligari to Hitler

2019 • 337 citations

How to test readability

1951 • 268 citations

Language of Politics: Studies in Quantitative Semantics.

1950 • 268 citations

Communications Through Limited Response Questioning

1954 • 238 citations

Mass Persuasion: The Social Psychology of a War Bond Drive.

1947 • 217 citations

The general inquirer: A computer system for content analysis and retrieval based on the sentence as a unit of information

2007 • 215 citations

Foundations of Behavioral Research. Educational and Psychological Inquiry

1966 • 192 citations

A Comparative Analysis of the Roles Portrayed by Women in Print Advertisements: 1958, 1970, 1972

1976 • 163 citations

Occupational Roles as Portrayed on Television

1964 • 141 citations

A Woman's Place: A Follow-Up Analysis of the Roles Portrayed by Women in Magazine Advertisements

1973 • 119 citations

The Dialogue of Courtship in Popular Songs

1957 • 115 citations

Changing Courtship Patterns in the Popular Song

1969 • 101 citations

Stereotyping of Negroes and Whites: An Analysis of Magazine Pictures

1953 • 81 citations

MAJORITY AND MINORITY AMERICANS: AN ANALYSIS OF MAGAZINE FICTION

1946 • 71 citations

The Relevance of Decision Process Models in Structuring Persuasive Messages

1975 • 54 citations

Motivation and Market Behavior

1958 • 54 citations

Women in magazine ads: 1959-1971.

1975 • 45 citations

Values in Mass Periodical Fiction, 1921-1940

1949 • 34 citations

George Gerbner, Ole R.Holsti, Klaus Krippendorf, William J.Paisley, & Philip J.Stone, eds., The Analysis of Communication Content:Developments in Scientific Theories and Computer Techniques., New York:John Wiley & Sons, INC., 1969.

1971 • 34 citations

On Categorizing Qualitative Data in Content Analysis

1958 • 31 citations

The general inquirer: further developments in a computer system for content analysis of verbal data in the social sciences.

1965 • 29 citations

Reliability, Ambiguity and Content Analysis.

1952 • 27 citations

The Content Characteristics of Best-Selling Novels

1953 • 25 citations

The portrayal of blacks on network television

1970 • 25 citations

The Negro Turns to Advertising

1965 • 22 citations

A shopping list experiment of beer brand images.

1972 • 20 citations

The Content of Comic Strips: A Study of a Mass Medium of Communication

1952 • 17 citations

Meaning and the Study of Symbolic Behavior^†

1943 • 17 citations

Other-directedness in Consumer-goods Advertising: A Test of Riesman’s Historical Theory

1982 • 16 citations

The content of comics: Goals and means to goals of comic strip characters

1954 • 13 citations

Computer Analysis of Interview Content

1964 • 12 citations

Public Opinion in Colonial America: Content-Analyzing the Colonial Press

1963 • 12 citations

American and Soviet Themes and Values: A Content Analysis of Pictures in Popular Magazines

1956 • 12 citations

A Factor Analytic Study of Black Models in Television Commercials

1977 • 10 citations

One Day in the Life of Ivan Denisovich: A Study of the Structural Requisites of Organization

1975 • 9 citations

Content Analysis Applications at Simulmatics

1965 • 5 citations

Advertising in Ebony: 1960 and 1969

1971 • 5 citations

Letters in Mass Magazines as “Outcroppings” of Public Concern

1969 • 2 citations