Choice Map: Inferring a Product-Market Map from Panel Data

Multivariate Statistical Methods

2008 • 5,797 citations

Individual Choice Behavior

1962 • 2,591 citations

SYSTEMS OF FREQUENCY CURVES GENERATED BY METHODS OF TRANSLATION

1949 • 2,026 citations

A Logit Model of Brand Choice Calibrated on Scanner Data

1983 • 1,834 citations

A Conditional Probit Model for Qualitative Choice: Discrete Decisions Recognizing Interdependence and Heterogeneous Preferences

1978 • 943 citations

Multivariate Descriptive Statistical Analysis.

1985 • 882 citations

Introduction to Multidimensional Scaling: Theory, Methods, and Applications

1981 • 834 citations

Issues and Advances in Segmentation Research

1978 • 802 citations

The choice axiom after twenty years

1977 • 552 citations

Individual differences and multidimensional scaling

1972 • 552 citations

Correspondence Analysis: Graphical Representation of Categorical Data in Marketing Research

1986 • 490 citations

On the compound multinomial distribution, the multivariate β-distribution, and correlations among proportions

1962 • 423 citations

The Theory and Measurement of Consumer Demand.

1978 • 420 citations

The relationship between Luce's Choice Axiom, Thurstone's Theory of Comparative Judgment, and the double exponential distribution

1977 • 406 citations

Defensive Marketing Strategies

2008 • 393 citations

The system-wide approach to microeconomics

1980 • 329 citations

Testing the Accuracy, Usefulness, and Significance of Probabilistic Choice Models: An Information-Theoretic Approach

1978 • 288 citations

Stochastic Models of Buying Behavior.

1971 • 247 citations

The Choice Process for Graduate Business Schools

1978 • 214 citations

Testing Competitive Market Structures

1984 • 188 citations

Network Models for Estimating Brand-Specific Effects in Multi-Attribute Marketing Models

1979 • 183 citations

A Parsimonious Description of the Hendry System

1977 • 177 citations

Market Segmentation: Group versus Individual Behavior

1968 • 150 citations

Predictive Testing of Consumer Choice Models Not Subject to Independence of Irrelevant Alternatives

1982 • 135 citations

The Use of Linear Logit Models in Marketing Research

1984 • 132 citations

Equilibrium Stochastic Choice and Market Penetration Theories: Derivations and Comparisons

1976 • 131 citations

Competitive Maps: The Structure Underlying Asymmetric Cross Elasticities

1988 • 125 citations

An Investigation into the Order of the Brand Choice Process

1984 • 124 citations

A maximum likelihood method for fitting the wandering vector model

1983 • 118 citations

Product Management: Strategy and Organization

1978 • 106 citations

Technical Note—Why Does the NBD Model Work? Robustness in Representing Product Purchases, Brand Purchases and Imperfectly Recorded Purchases

1985 • 92 citations

Estimating Brand Positioning Maps Using Supermarket Scanning Data

1987 • 91 citations

Market Segments and Stochastic Brand Choice Models

1976 • 85 citations

Predicting Future Random Events Based on Past Performance

1981 • 82 citations

Joint-space analysis of “pick-any” data: Analysis of choices from an unconstrained set of alternatives

1979 • 81 citations

Competitive Market Structure Analysis: Principal Partitioning of Revealed Substitutabilities

1983 • 73 citations

Simple and Weighted Unfolding Threshold Models for the Spatial Representation of Binary Choice Data

1986 • 70 citations

Constructing Joint Spaces from Pick-Any Data: A New Tool for Consumer Analysis

1982 • 68 citations

An Ideal-Point Probabilistic Choice Model for Heterogeneous Preferences

1986 • 63 citations

Judged Similarity and Brand-Switching Data as Similarity Measures

1972 • 61 citations

Psychology and mathematics

1983 • 59 citations

Perfectly symmetric two-dimensional integration formulas with minimal numbers of points

1969 • 50 citations

Choice theories for differentially comparable alternatives

1976 • 36 citations

Comments on "On Conjoint Analysis and Quantal Choice Models"

1980 • 18 citations

Developments in Discrete Distributions 1969-1980.

1981 • 11 citations

Competitive Market Structure Analysis: A Reply

1984 • 7 citations