Equilibrium Stochastic Choice and Market Penetration Theories: Derivations and Comparisons

Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology

1978 • 417 citations

The Theory of Stochastic Preference and Brand Switching

1974 • 318 citations

Stochastic Models of Buying Behavior.

1971 • 247 citations

The Price-Quality Relationship in an Experimental Setting

1968 • 117 citations

The Beta-Binomial Model for Consumer Purchasing Behaviour

1976 • 98 citations

An Entropy Model of Brand Purchase Behavior

1976 • 91 citations

A Comparison of the Entropy Model and the Hendry Model

1974 • 31 citations

A Further Step, Though Sometimes Uncertain, Toward Quantifying Buying Behavior

1972 • 28 citations

McConnell's Experimental Brand Choice Data

1973 • 11 citations