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Prediction of New Product Performance: An Analytical Approach
Data up to Jan 2025
Published1969
Citations89
References5
Total Citations Per Year
Abstract
References (5)
Early Prediction of Market Success for New Grocery Products
1976 • 420 citations
Early Prediction of Market Success for New Grocery Products
1960 • 141 citations
Use of Consumer Panels for Brand-Share Prediction
1968 • 139 citations
Applications of the sciences in marketing management
1968 • 92 citations
Demon: Decision Mapping Via Optimum Go-No Networks—A Model for Marketing New Products
1966 • 38 citations
Cited By (0)
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