Back to search

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Data up to Jan 2025

Published2009
Citations2,209
References55

Total Citations Per Year

Abstract

References (55)

Investigating Causal Relations by Econometric Models and Cross-spectral Methods

1969 • 21,257 citations

Time Series Analysis: Forecasting and Control

1977 • 19,717 citations

Macroeconomics and Reality

1980 • 12,249 citations

Testing the null hypothesis of stationarity against the alternative of a unit root

1992 • 11,969 citations

Time Series Analysis Forecasting and Control.

1971 • 6,159 citations

The Effect of Word of Mouth on Sales: Online Book Reviews

2006 • 5,528 citations

Generalized impulse response analysis in linear multivariate models

1998 • 5,298 citations

Forecasting, Structural Time Series Models and the Kalman Filter

1991 • 5,040 citations

Applied econometric time series

1995 • 4,700 citations

The Field behind the Screen: Using Netnography for Marketing Research in Online Communities

2002 • 3,669 citations

Investigating Causal Relations by Econometric Models and Cross-Spectral Methods

2010 • 3,086 citations

Applied Econometric Time Series.

1995 • 2,918 citations

Using Online Conversations to Study Word-of-Mouth Communication

2004 • 2,524 citations

Personal Influence: The Part Played by People in the Flow of Mass Communications

1956 • 2,255 citations

Introduction to Multiple Time Series Analysis

1993 • 2,070 citations

A social influence model of consumer participation in network- and small-group-based virtual communities

2004 • 2,052 citations

Personal Influence: The Part Played by People in the Flow of Mass Communications

1956 • 1,882 citations

Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue

2006 • 1,656 citations

Medical Innovation: A Diffusion Study.

1967 • 1,435 citations

Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue

2006 • 1,141 citations

Error Bands for Impulse Responses

1999 • 965 citations

Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email

2004 • 914 citations

A multi-stage model of word-of-mouth influence through viral marketing

2008 • 871 citations

Medical Innovation Revisited: Social Contagion versus Marketing Effort

2001 • 649 citations

New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry

2004 • 591 citations

The Firm's Management of Social Interactions

2005 • 581 citations

Modeling Online Browsing and Path Analysis Using Clickstream Data

2004 • 559 citations

The Impact of Marketing-Induced Versus Word-of-Mouth Customer Acquisition on Customer Equity Growth

2008 • 556 citations

Medical Innovation: A Diffusion Study.

1967 • 555 citations

The Category-Demand Effects of Price Promotions

2001 • 550 citations

The Persistence of Marketing Effects on Sales

1995 • 461 citations

The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity

2002 • 440 citations

Technical Note—Nonlinear Least Squares Estimation of New Product Diffusion Models

1986 • 409 citations

Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability

1999 • 390 citations

Explorations of National Culture and Word-of-Mouth Referral Behavior in the Purchase of Industrial Services in the United States and Japan

1998 • 336 citations

Do Promotions Benefit Manufacturers, Retailers, or Both?

2004 • 292 citations

Personal Influence: The Part Played by People in the Flow of Mass Communications.

1956 • 262 citations

Problems in Predicting New Product Growth for Consumer Durables

1980 • 239 citations

The Anatomy of Buzz: How to Create Word of Mouth Marketing

2000 • 224 citations

The Impact of Brand Equity and Innovation on the Long-Term Effectiveness of Promotions

2008 • 185 citations

How Dynamic Consumer Response, Competitor Response, Company Support, and Company Inertia Shape Long-Term Marketing Effectiveness

2004 • 170 citations

Market Share and Distribution: A Generalization, a Speculation, and Some Implications

1995 • 161 citations

The anatomy of buzz: how to create word-of-mouth marketing

2001 • 159 citations

Market Response, Competitive Behavior, and Time Series Analysis

1980 • 158 citations

Persistence, cointegration, and aggregation

1993 • 126 citations

On the Use of Econometric Models for Policy Simulation in Marketing

2005 • 102 citations

What is the Effect of a Recommendation?

2005 • 91 citations

Determining Influential Users in Internet Social Networks

2009 • 83 citations

Marketing Models and the Lucas Critique

2005 • 73 citations

Internet marketing the news: Leveraging brand equity from marketplace to marketspace

2001 • 52 citations

Predicting Internet-based Online Community Size and Time to Peak Membership Using the Bass Model of New Product Growth

2006 • 25 citations

Time-series models in marketing

2008 • 19 citations

25 years of IJRM: Reflections on the past and the future

2008 • 16 citations

Time-Series Models in Marketing

2006 • 6 citations

Time-Series Models in Marketing

2006 • 1 citations

Cited By (0)

Loading...