Time-Series Models in Marketing

Model Selection and Multimodel Inference: A Practical Information-Theoretic Approach

2003 • 41,634 citations

Time Series Analysis.

1995 • 11,935 citations

Forecasting, Structural Time Series Models and the Kalman Filter

1991 • 5,040 citations

Applied econometric time series

1995 • 4,700 citations

Some properties of time series data and their use in econometric model specification

1981 • 2,283 citations

Time Series Analysis by State Space Methods

2001 • 1,549 citations

Dynamic optimization. The calculus of variations and optimal control in economics and management

1994 • 983 citations

An Operations-Research Study of Sales Response to Advertising

1957 • 601 citations

Understanding the Kalman Filter

1983 • 559 citations

The Category-Demand Effects of Price Promotions

2001 • 550 citations

Understanding the Impact of Synergy in Multimedia Communications

2003 • 546 citations

The Persistence of Marketing Effects on Sales

1995 • 461 citations

Optimal Estimation: With an Introduction to Stochastic Control Theory

1986 • 400 citations

Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability

1999 • 390 citations

A CORRECTED AKAIKE INFORMATION CRITERION FOR VECTOR AUTOREGRESSIVE MODEL SELECTION

1993 • 378 citations

Who Benefits from Store Brand Entry?

2004 • 373 citations

A Hidden Markov Model of Customer Relationship Dynamics

2008 • 365 citations

The Impact of a Product-Harm Crisis on Marketing Effectiveness

2007 • 363 citations

Decline and variability in brand loyalty

1997 • 353 citations

A Bayesian Model to Forecast New Product Performance in Domestic and International Markets

1999 • 345 citations

Time Series Models for Business and Economic Forecasting

1998 • 327 citations

Planning Media Schedules in the Presence of Dynamic Advertising Quality

1998 • 310 citations

Planning Marketing-Mix Strategies in the Presence of Interaction Effects

2005 • 225 citations

BRANDAID: A Marketing-Mix Model, Part 1: Structure

1975 • 206 citations

The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market Share and Retailer Distribution

2000 • 189 citations

Empirical Generalizations About Market Evolution and Stationarity

1995 • 182 citations

Long-run effects of price promotions in scanner markets

1998 • 159 citations

The Dynamic Effect of Innovation on Market Structure

2004 • 146 citations

Time-series models in marketing:

2000 • 131 citations

Retail-Price Drivers and Retailer Profits

2007 • 126 citations

Weathering Tight Economic Times: The Sales Evolution of Consumer Durables Over the Business Cycle

2004 • 123 citations

When Do Price Thresholds Matter in Retail Categories?

2007 • 108 citations

Analysis of Sales Call Effectiveness

1981 • 97 citations

Optimal Data Interval for Estimating Advertising Response

2006 • 96 citations

Cointegration Analysis of the Advertising-Sales Relationship

1991 • 91 citations

Modeling Marketing Dynamics by Time Series Econometrics

2004 • 89 citations

Tracker: An Early Test Market Forecasting and Diagnostic Model for New Product Planning

1978 • 88 citations

A Hierarchical Bayes Error Correction Model to Explain Dynamic Effects of Price Changes

2006 • 85 citations

Kalman Filter Estimation of New Product Diffusion Models

1997 • 84 citations

Optimal Advertising and Promotion Budgets in Dynamic Markets with Brand Equity as a Mediating Variable

2007 • 82 citations

Short-Run and Long-Run Elasticities for Canadian Consumption of Alcoholic Beverages: an Error-Correction Mechanism/Cointegration Approach

1992 • 78 citations

Marketing Models and the Lucas Critique

2005 • 73 citations

Consumer heterogeneity in the longer-term effects of price promotions

2005 • 71 citations

The Lead-Lag Puzzle of Demand and Distribution: A Graphical Method Applied to Movies

2005 • 67 citations

Order forecasts, retail sales, and the marketing mix for consumer durables

1998 • 59 citations

The Macroeconomic Relationship between Advertising and Consumption

1995 • 55 citations

Competitive reaction- and feedback effects based on VARX models of pooled store data

2005 • 51 citations

Modeling new product sales; an application of cointegration analysis

1994 • 50 citations

Persistence Modeling for Assessing Marketing Strategy Performance

2003 • 48 citations

Advertising Expenditures and the Macro-Economy: Some New Evidence

1994 • 38 citations

The long run, causality, and forecasting in the advertising‐sales relationship

1994 • 36 citations

Cointegration analysis of brand and category sales: Stationarity and long-run equilibrium in market shares

2000 • 29 citations

Untitled

2001 • 25 citations

Controlling Measurement Errors in Models of Advertising Competition

2000 • 25 citations

How Dynamic Consumer Response, Dynamic Competitor Response and Expanded Company Action Shape Longterm Marketing Effectiveness

2003 • 23 citations

Untitled

1999 • 21 citations

Perils of Using OLS to Estimate Multimedia Communications Effects

2007 • 16 citations

The Long-Term Impact of New-Product Introductions and Promotions on Financial Performance and Firm Value

2003 • 14 citations

Advertising effect on primary demand: a cointegration approach

2001 • 13 citations

The Substitutability of Network and National Spot Television Advertising

2016 • 10 citations

Untitled

2002 • 7 citations

Do promotions increase profitability and for whom

2001 • 6 citations