Market Share and Distribution: A Generalization, a Speculation, and Some Implications

A Two-Dimensional Concept of Brand Loyalty

1976 • 1,167 citations

Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing

1993 • 266 citations

A Study of Marketing Generalizations

1980 • 219 citations

Brand Choice Inertia as One Aspect of the Notion of Brand Loyalty

1979 • 176 citations

The Relationship Between Distribution and Market Share

1989 • 152 citations

New Product Distribution: An Analysis of Supermarket Buyer Decisions

1975 • 144 citations

Why Does “Brand Loyalty” Vary over Products?

1964 • 136 citations

The Impact of Advertising on the Price of Consumer Products

1980 • 127 citations

Correlates of Brand Loyalty: Some Positive Results

1970 • 113 citations

Brand Switching and Mathematical Programming in Market Expansion

1965 • 41 citations

An Econometric Analysis of Advertising, Retail Availability, and Sales of a New Brand

1974 • 34 citations

Marketing Productivity in Consumer Goods Industries. A Vertical Perspective

1978 • 27 citations

A Model of the Distribution of Branded Personal Products in Jamaica

1968 • 13 citations

Product availability and market share in an oligopolistic market: the Dutch detergent market

1994 • 13 citations

A Pilot Test of Discrimination in the Japanese Distribution System

1991 • 12 citations