Determining Influential Users in Internet Social Networks

Bayesian Measures of Model Complexity and Fit

2002 • 11,905 citations

The Effect of Word of Mouth on Sales: Online Book Reviews

2006 • 5,528 citations

The Field behind the Screen: Using Netnography for Marketing Research in Online Communities

2002 • 3,669 citations

Using Online Conversations to Study Word-of-Mouth Communication

2004 • 2,524 citations

A social influence model of consumer participation in network- and small-group-based virtual communities

2004 • 2,052 citations

A Logit Model of Brand Choice Calibrated on Scanner Data

1983 • 1,834 citations

Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email

2004 • 914 citations

Deriving Value from Social Commerce Networks

2010 • 783 citations

Modeling social influence through network autocorrelation: constructing the weight matrix

2002 • 576 citations

Social Networks and Marketing

2007 • 293 citations

Social Network Analysis

1992 • 258 citations

Modeling Browsing Behavior at Multiple Websites

2004 • 236 citations

Modeling Dyadic Interactions and Networks in Marketing

1992 • 216 citations

Networks in Marketing

1996 • 208 citations

Network models for social influence processes

2001 • 195 citations

Modeling Dyadic Interactions and Networks in Marketing

1992 • 130 citations

Online social and business networking communities

2004 • 117 citations

Deriving Value from Social Commerce Networks

2009 • 101 citations

Networks in Marketing

1996 • 82 citations

Personalization from incomplete data

2001 • 69 citations

Strategic Manipulation of Internet Opinion Forums: Implications for Consumers and Firms

2004 • 45 citations

Interactive marketing and the meganet: Networks of networks

1998 • 39 citations

Derivation of subgroups from dyadic interactions.

1990 • 3 citations

Derivation of Subgroups from Dyadic Interactions

1990 • 2 citations