An individual level analysis of the mutual fund investment decision

Judgment under Uncertainty: Heuristics and Biases

1974 • 24,440 citations

Judgment under Uncertainty: Heuristics and Biases

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A Theory of Cognitive Dissonance

1957 • 21,402 citations

A Theory of Cognitive Dissonance

2017 • 18,931 citations

Handbook of Social Psychology

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A New Approach to Consumer Theory

1966 • 7,454 citations

A New Approach to Consumer Theory

1976 • 7,247 citations

Noise Trader Risk in Financial Markets

1990 • 6,029 citations

Portfolio Selection: Efficient Diversification of Investments

1959 • 5,744 citations

THE PERFORMANCE OF MUTUAL FUNDS IN THE PERIOD 1945-1964

1968 • 4,463 citations

Judgement under Uncertainty: Heuristics and Biases

1983 • 3,931 citations

Portfolio Selection: Efficient Diversification of Investments.

1962 • 3,736 citations

Mutual Fund Performance

1966 • 3,489 citations

The Theory of Buyer Behavior

1971 • 2,962 citations

Handbook of social psychology

1990 • 2,553 citations

Cluster analysis

1984 • 2,475 citations

An Information Processing Theory of Consumer Choice

1979 • 2,314 citations

ATTITUDES AND ATTITUDE CHANGE

1997 • 2,277 citations

Cluster Analysis in Marketing Research: Review and Suggestions for Application

1983 • 1,976 citations

Mutual Fund Performance: An Analysis of Quarterly Portfolio Holdings

1989 • 1,430 citations

Investor Sentiment and the Closed-End Fund Puzzle

1991 • 1,422 citations

A Test of Services Marketing Theory: Consumer Information Acquisition Activities

1991 • 1,335 citations

Investor Sentiment and the Closed‐End Fund Puzzle

1991 • 1,291 citations

Survivorship Bias in Performance Studies

1992 • 1,161 citations

Hot Hands in Mutual Funds: Short‐Run Persistence of Relative Performance, 1974–1988

1993 • 1,152 citations

Impact of Sales Promotions on when, what, and how Much to Buy

1988 • 983 citations

The Persistence of Mutual Fund Performance

1992 • 983 citations

Effects of Relationship Marketing on Satisfaction, Retention, and Prices in the Life Insurance Industry

1987 • 976 citations

Predictability and Personalization in the Service Encounter

1987 • 926 citations

The Influence of Message Framing and Issue Involvement

1990 • 866 citations

Quantitative Applications in the Social Sciences

1983 • 776 citations

Efficiency With Costly Information: A Study of Mutual Fund Performance, 1965-1984

1989 • 664 citations

Mutual Fund Performance Evaluation: A Comparison of Benchmarks and Benchmark Comparisons

1987 • 612 citations

Do Winners Repeat?

1994 • 597 citations

A Test of Services Marketing Theory: Consumer Information Acquisition Activities

1991 • 540 citations

COGNITIVE DISSONANCE AND MUTUAL FUND INVESTORS

1997 • 539 citations

Effects of Relationship Marketing on Satisfaction, Retention, and Prices in the Life Insurance Industry

1987 • 454 citations

Impact of Sales Promotions on When, What, and How Much to Buy

1988 • 401 citations

Bank Selection Decisions and Market Segmentation

1976 • 209 citations

Quantitative Applications in the Social Sciences

1983 • 157 citations

Individual, Product Class, and Task-Related Factors in Consumer Information Processing

1980 • 143 citations

Bank Selection Decisions and Market Segmentation

1976 • 116 citations

Economies of scale and scope in French mutual funds

1992 • 101 citations

How Consistently do Active Managers Win?

1983 • 85 citations

Patterns of Information Acquisition in New Product Purchases

1974 • 75 citations

Do Winners Repeat? Patterns in Mutual Fund Behavior

1990 • 68 citations

Hot Hands in Mutual Funds: The Persistence of Performance, 1974-87

1990 • 58 citations

“Don't Know” Item Nonresponse in a Telephone Survey: Effects of Question Form and Respondent Characteristics

1987 • 21 citations

Developing a Market for a New E. F. T. S. Bank Service

1978 • 12 citations

Market Response to Mutual Fund Performance

1992 • 12 citations

"Don't Know" Item Nonresponse in a Telephone Survey: Effects of Question Form and Respondent Characteristics

1987 • 11 citations

Developing a Market for a New E.F.T.S. Bank Service

1978 • 8 citations

The Marketing of Financial Services: A Book of Cases

1992 • 1 citations

Deleted Work

1955 • 0 citations