The Influence of Message Framing and Issue Involvement

Prospect Theory: An Analysis of Decision under Risk

1979 • 41,742 citations

Prospect theory: An analysis of decision under risk

1988 • 34,484 citations

Heuristic versus systematic information processing and the use of source versus message cues in persuasion.

1980 • 4,596 citations

Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement

1983 • 4,388 citations

The Psychology of Preferences

1982 • 1,657 citations

Attention and weight in person perception: The impact of negative and extreme behavior.

1980 • 1,421 citations

How Consumers are Affected by the Framing of Attribute Information Before and After Consuming the Product

1988 • 1,171 citations

Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments

1985 • 1,121 citations

Audience Involvement in Advertising: Four Levels

1984 • 994 citations

The harassed decision maker: Time pressures, distractions, and the use of evidence.

1974 • 780 citations

Two Explanations for Negativity Effects in Political Behavior

1985 • 596 citations

The Information Processing of Pictures in Print Advertisements

1983 • 553 citations

The Framing of Buying Decisions

1987 • 314 citations

Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Involvement on Persuasion

1988 • 266 citations

Organizational Climate and Decision Framing An Integrated Approach to Analyzing Industrial Buying Decisions

1989 • 188 citations

Associative effects of information framing

1987 • 184 citations

The Illusion of Unique Invulnerability and the Use of Effective Contraception

1988 • 180 citations

Preventive health behavior: A review of research and issues.

1983 • 169 citations

Fear Appeals: Revisited and Revised

1974 • 158 citations

Research Evidence on Mass Mediated Health Communication Campaigns

1979 • 88 citations