Effects of Relationship Marketing on Satisfaction, Retention, and Prices in the Life Insurance Industry

Lawrence A. Crosby, Nancy Stephens

DOI: 10.2307/3151388

Journal of Marketing Research

Data up to Jan 2025

Published1987

Citations454

References0

Fields

Business Marketing Actuarial science

Total Citations Per Year

Abstract

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Effects of Relationship Marketing on Satisfaction, Retention, and Prices in the Life… (1987) – Journal of Marketing Research | Metascience Observatory Explorer