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Impact of Sales Promotions on When, What, and How Much to Buy

Сунил Гупта
DOI: 10.2307/3172945
Journal of Marketing Research

Data up to Jan 2025

Published1988
Citations401
References0
Fields
BusinessMarketingAdvertising

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Impact of Sales Promotions on When, What, and How Much to Buy (1988) – Journal of Marketing Research | Metascience Observatory Explorer