Consideration: Review of Research and Prospects for Future Insights

The magical number seven, plus or minus two: Some limits on our capacity for processing information.

1994 • 16,641 citations

The magical number seven, plus or minus two: Some limits on our capacity for processing information.

1956 • 16,233 citations

Advances in Consumer Research

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The Economics of Information

1961 • 4,796 citations

The Economics of Information

1976 • 3,571 citations

Choice in Context: Tradeoff Contrast and Extremeness Aversion

1992 • 1,407 citations

An Evaluation Cost Model of Consideration Sets

1990 • 1,044 citations

The Cost of Thinking

1980 • 966 citations

Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations

1990 • 920 citations

Choice in Context: Tradeoff Contrast and Extremeness Aversion

1992 • 673 citations

Development and Testing of a Model of Consideration Set Composition

1991 • 651 citations

Vendor Consideration and Switching Behavior for Buyers in High-Technology Markets

1995 • 580 citations

Consideration set influences on consumer decision-making and choice: Issues, models, and suggestions

1991 • 540 citations

Consumer behavior : application of theory

1977 • 432 citations

Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology

1978 • 417 citations

Discrete choice models with latent choice sets

1995 • 392 citations

Brand Retrieval, Consideration Set Composition, Consumer Choice, and the Pioneering Advantage

1993 • 307 citations

Asymmetric Decoy Effects on Lower-Quality Versus Higher-Quality Brands: Meta-Analytic and Experimental Evidence

1995 • 237 citations

Studying Consideration Effects in Empirical Choice Models Using Scanner Panel Data

1995 • 224 citations

Consumer Behavior and Product Performance: An Alternative Conceptualization

1975 • 222 citations

A Two-Stage Disaggregate Attribute Choice Model

1987 • 219 citations

Toward a Reconciliation of Market Power and Information Theories of Advertising Effects on Price Elasticity

1995 • 214 citations

How Consumers Allocate Their Time When Searching for Information

1993 • 187 citations

Limited Choice Sets, Local Price Response, and Implied Measures of Price Competition

1996 • 166 citations

The effects of in-store displays and feature advertising on consideration sets

1995 • 160 citations

Context Effects, New Brand Entry, and Consideration Sets

1994 • 147 citations

What is the role of consideration sets in choice modeling?

1995 • 128 citations

Making the Cut: Modeling and Analyzing Choice Set Restriction in Scanner Panel Data

1995 • 128 citations

Consideration sets of size one: An empirical investigation of automobile purchases

1995 • 114 citations

Finding Choice Alternatives in Memory: Probability Models of Brand Name Recall

1994 • 99 citations

Premarket Forecasting for New Consumer Durable Goods: Modeling Categorization, Elimination, and Consideration Phenomena

1993 • 91 citations

The Effect of Local Consideration Sets on Global Choice Between Lower Price and Higher Quality

1993 • 80 citations

The Value of Information for Selected Appliances

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The Competitive Implications of Relevant-Set/Response Analysis

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Mathematical models of brand choice behavior

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Consideration Set Measurement

1992 • 67 citations

Advertising and the stability of consideration sets over multiple purchase occasions

1995 • 56 citations

The Spatial Representation of Heterogeneous Consideration Sets

1995 • 45 citations

Information-theoretic estimation of individual consideration set

1995 • 45 citations

What is the Role?

1964 • 36 citations

A test of the effects of competition on consumer brand selection processes

1994 • 29 citations

A stochastic multidimensional unfolding approach for representing phased decision outcomes

1996 • 22 citations

Consideration Sets in Conjoint Analysis

1996 • 13 citations

A multiattribute utility diffusion model : Theory and application to the pre-launch forecasting of automobiles

1983 • 8 citations