Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations

A spreading-activation theory of semantic processing.

1975 • 7,571 citations

Discrete Multivariate Analysis: Theory and Practice.

1975 • 5,202 citations

Norm theory: Comparing reality to its alternatives.

1986 • 2,980 citations

The Theory of Buyer Behavior

1971 • 2,962 citations

A spreading activation theory of memory

1983 • 2,054 citations

How many memory systems are there?

1985 • 1,772 citations

Situational Variables and Consumer Behavior

1975 • 1,581 citations

Availability versus accessibility of information in memory for words

1966 • 1,501 citations

A Model for Predictive Measurements of Advertising Effectiveness

1961 • 1,280 citations

Is memory schematic?

1983 • 1,116 citations

An Evaluation Cost Model of Consideration Sets

1990 • 1,044 citations

Priming effects in word-fragment completion are independent of recognition memory.

1982 • 1,025 citations

Ideals, central tendency, and frequency of instantiation as determinants of graded structure in categories.

1985 • 939 citations

An Examination of Consumer Decision Making for a Common Repeat Purchase Product

1984 • 766 citations

Attitude accessibility, attitude-behavior consistency, and the strength of the object-evaluation association

1982 • 642 citations

The Role of Attitude Accessibility in the Attitude-to-Behavior Process

1989 • 600 citations

Memory and Attentional Factors in Consumer Choice: Concepts and Research Methods

1982 • 598 citations

A Dynamic Attribute Satiation Model of Variety-Seeking Behavior

1982 • 538 citations

Choices from Sets Including Remembered Brands: Use of Recalled Attributes and Prior Overall Evaluations

1988 • 495 citations

The Effect of Advertising on Attitude Accessibility, Attitude Confidence, and the Attitude-Behavior Relationship

1989 • 379 citations

Testing the Accuracy, Usefulness, and Significance of Probabilistic Choice Models: An Information-Theoretic Approach

1978 • 288 citations

The free recall of category examples.

1980 • 234 citations

Effects of Context and Part-Category Cues on Recall of Competing Brands

1985 • 232 citations

Consumer Behavior and Product Performance: An Alternative Conceptualization

1975 • 222 citations

Relationships among goodness-of-example, category norms, and word frequency

1976 • 187 citations

Consumers' Use of Memory and External Information in Choice: Macro and Micro Perspectives

1986 • 167 citations

The Prototypicality of Brands: Relationships With Brand Awareness, Preference and Usage

1985 • 143 citations

On the spontaneity of trait attribution: Converging evidence for the role of cognitive strategy.

1986 • 140 citations

Transaction Utility Theory

1983 • 85 citations

Word fragments as aids to recall: The organization of a word.

1968 • 83 citations

Consumer Response to Promotional Deals

1978 • 78 citations

Automatic activation of episodic information in a semantic memory task.

1986 • 67 citations

Selective recall of decision-relevant information from texts

1984 • 51 citations

Expertise and the Structure of Free Recall

1983 • 49 citations

The existence of evoked set and determinants of its magnitude in brand choice behavior

1969 • 37 citations

An Exploratory Study of the Influences of Usage Situation on Perceptions of Product-Markets

1978 • 35 citations