Model Misspecification in Multiattribute Parameter Estimation

Conjoint Analysis in Consumer Research: Issues and Outlook

1978 • 3,181 citations

Linear models in decision making.

1974 • 1,885 citations

Conjoint Measurement- for Quantifying Judgmental Data

1971 • 1,131 citations

Trade-Off Analysis of Consumer Values

1974 • 376 citations

Man-Computer Cooperation in Decisions Requiring Common Sense

1961 • 182 citations

Robustness of Conjoint Analysis: Some Monté Carlo Results

1978 • 137 citations

Componential Segmentation in the Analysis of Consumer Trade-Offs

1979 • 66 citations