Robust Measures of Consumer Brand Beliefs

Attitudinal effects of mere exposure.

1968 • 6,194 citations

A constant error in psychological ratings.

1920 • 1,936 citations

Double Jeopardy Revisited

1990 • 530 citations

Purchase Intentions and Purchase Behavior

1979 • 332 citations

Formal Theories of Mass Behavior.

1964 • 247 citations

On the Reliability and Predictive Validity of Purchase Intention Measures

1982 • 234 citations

Varieties of Mere Exposure: The Effects of Processing Style and Repetition on Affective Response

1985 • 149 citations

Brand Image and Brand Usage

1970 • 122 citations

Testing Thirteen Attitude Scales for Agreement and Brand Discrimination

1979 • 120 citations

Mere Exposure

1977 • 103 citations

Alternative Semantic Scaling Formats for Measuring Store Image: An Evaluation

1979 • 88 citations

Statistics, Science and Technology

1986 • 85 citations

Separating Perceptual Dimensions from Affective Overtones: An Application to Consumer Aesthetics

1979 • 76 citations

Stapel Scale or Semantic Differential in Marketing Research?

1974 • 45 citations

Changing consumer behaviour

1990 • 36 citations

A Study of Selected Opinion Measurement Techniques

1967 • 26 citations

Some Confounding Effects of Forced-Choice Scales

1969 • 25 citations

Construction of Personality Scales by the Criterion of Internal Consistency

1938 • 20 citations

Assessing Validity and Test-Retest Reliability for “Pick K of N” Data

1984 • 7 citations