Testing Thirteen Attitude Scales for Agreement and Brand Discrimination

The Impact of Television Advertising: Learning Without Involvement

1965 • 1,485 citations

Attitude-Behavior Consistency: A Review

1975 • 78 citations

Stapel Scale or Semantic Differential in Marketing Research?

1974 • 45 citations

A Comparison of Two Scales on Extremity Response Bias

1973 • 33 citations

Determinants of Scale Response: Label versus Position

1978 • 30 citations

A Study of Selected Opinion Measurement Techniques

1967 • 26 citations

Statement Polarity in Attitude Studies

1974 • 25 citations

Selecting Scales to Measure Attitude Change

1967 • 17 citations

An Evaluation of Alternative Rating Devices for Consumer Research

1966 • 6 citations

A Consideration of Probability Estimates Provided by Respondents

1975 • 4 citations