Brand Image and Brand Usage

Monroe M. Bird, Charles Channon, A. S. C. Ehrenberg

DOI: 10.1177/002224377000700304

Journal of Marketing Research

Data up to Jan 2025

Published1970

Citations122

References2

Fields

Business Advertising Marketing

Total Citations Per Year

Abstract

References (2)

The Elements of Lawlike Relationships

1968 • 71 citations

Intentions-to-Buy and Claimed Brand Usage

1966 • 44 citations

Cited By (0)

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