A Study of Selected Opinion Measurement Techniques

Harold H. Kassarjian, Masao Nakanishi

DOI: 10.1177/002224376700400205

Journal of Marketing Research

Data up to Jan 2025

Published1967

Citations26

References2

Fields

Computer science Psychology Mathematics Biology Physics Statistics Econometrics Paleontology

Total Citations Per Year

Abstract

References (2)

Measuring advertising effectiveness.

1963 • 135 citations

Systematic Paired Comparisons in Preference Analysis

1965 • 20 citations

Cited By (0)

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