Information Acquisition Behavior in Brand Choice Situations

The magical number seven, plus or minus two: Some limits on our capacity for processing information.

1994 • 16,641 citations

The Theory of Buyer Behavior

1971 • 2,962 citations

How Big Is a Chunk?

1974 • 916 citations

Cue Utilization in the Quality Perception Process

1972 • 770 citations

Price, brand name, and product composition characteristics as determinants of perceived quality.

1971 • 645 citations

Brand Choice Behavior as a Function of Information Load: Replication and Extension

1974 • 502 citations

The Cognitive Processes Mediating Acceptance of Advertising

1973 • 393 citations

Multiattribute Measurement Models and Multiattribute Attitude Theory: A Test of Construct Validity

1975 • 316 citations

Time and Consumer Behavior: An Interdisciplinary Overview

1976 • 294 citations

The Fishbein Extended Model and Consumer Behavior

1975 • 285 citations

Information Processing Models of Consumer Behavior

1970 • 184 citations

Is There a Generalized Price-Quality Relationship?

1971 • 121 citations

Pre-Purchase Information Acquisition: Description of a Process Methodology, Research Paradigm, and Pilot Investigation

1976 • 110 citations

Consumer behavior;: A cognitive orientation

1974 • 84 citations

Consumer Choice Behavior: An Experimental Approach

1969 • 62 citations

Heuristic Search Processes in Decision Making

1976 • 56 citations

Food Labeling Regulations: Efforts toward Full Disclosure

1974 • 29 citations

Deleted Work

1955 • 0 citations