Measuring Prepurchase Information Seeking

The Theory of Buyer Behavior

1971 • 2,962 citations

Relation of Consumers' Buying Habits to Marketing Methods

1923 • 484 citations

Prepurchase Information Seeking for New Cars and Major Household Appliances

1972 • 356 citations

Prepurchase Behavior of Buyers of Small Electrical Appliances

1966 • 103 citations

Multivariate Analysis of Differences in Buyer Decision Time

1971 • 90 citations

Quantitative Techniques in Marketing Analysis.

1963 • 89 citations

Jesting Propensities to Shop

1966 • 65 citations

The Shopping Matrix and Marketing Strategy

1965 • 46 citations

Shopping Goods, Shopping Centers, and Selling Strategies

1967 • 30 citations

Improving the metric quality of questionnaire data

1973 • 19 citations