Experimental Analysis of Predecision Information Seeking

Harvard business review

1994 • 42,704 citations

A Behavioral Theory of the Firm

1964 • 8,489 citations

On the social psychology of the psychological experiment: With particular reference to demand characteristics and their implications.

1962 • 3,823 citations

Consumer Behavior as Risk Taking

1960 • 1,518 citations

Relation of Consumers' Buying Habits to Marketing Methods

1923 • 484 citations

The Development of Brand Loyalty

1964 • 357 citations

Consumer decision processes : marketing and advertising implications

1966 • 296 citations

Marketing Management: Analysis and Planning

1964 • 184 citations

Retail Strategy and the Classification of Consumer Goods

1963 • 146 citations

Managerial Marketing, Perspectives and Viewpoints

1960 • 126 citations

UNCERTAINTY AND EPISTEMIC CURIOSITY

1962 • 124 citations

The Distinction between Convenience Goods, Shopping Goods, and Specialty Goods

1958 • 116 citations

Prepurchase Behavior of Buyers of Small Electrical Appliances

1966 • 103 citations

Conceptual structure, information search, and information utilization.

1965 • 89 citations

The Meaningfulness of 320 Selected Nonsense Syllables

1933 • 77 citations

Research Methods in Social Relations

1954 • 76 citations

Tests of two theories of decision in an "expanded judgment" situation.

1956 • 75 citations

Consumer Behavior: The Dynamics of Consumer Reaction.

1955 • 66 citations

Value, cost, and information as determiners of decision.

1957 • 65 citations

Uncertainty, importance, and arousal as determinants of pre-decisional information search.

1965 • 22 citations

Dissecting the Segmentation Syndrome

1966 • 22 citations

Uncertainty, Importance, and Arousal as Determinants of Pre-Decisional Information Search

1965 • 15 citations

Accuracy and variability of information sources as determiners of performance and source preference orf decision makers.

1964 • 14 citations

The Strategy Selection Chart

1966 • 9 citations