Time-series models in marketing:

MAXIMUM LIKELIHOOD ESTIMATION AND INFERENCE ON COINTEGRATION — WITH APPLICATIONS TO THE DEMAND FOR MONEY

1990 • 14,144 citations

Estimating long-run relationships from dynamic heterogeneous panels

1995 • 4,951 citations

Unit Roots, Cointegration, and Structural Change

1999 • 1,909 citations

Econometric Measurement of the Duration of Advertising Effect on Sales

1976 • 616 citations

Cointegration: how short is the long run?

1991 • 586 citations

The Category-Demand Effects of Price Promotions

2001 • 550 citations

Building Models for Marketing Decisions

2000 • 531 citations

Structural Analysis of Cointegrating VARs

1998 • 489 citations

The Persistence of Marketing Effects on Sales

1995 • 461 citations

Impulse response analysis of cointegrated systems

1992 • 452 citations

On the use of structural equation models for marketing modeling

2000 • 436 citations

Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability

1999 • 390 citations

Decline and variability in brand loyalty

1997 • 353 citations

Time Series Models for Business and Economic Forecasting

1998 • 327 citations

Econometric Measurement of the Duration of Advertising Effect on Sales

1976 • 291 citations

Value-based marketing

2000 • 262 citations

The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market Share and Retailer Distribution

2000 • 189 citations

Modeling Asymmetric Competition

1988 • 183 citations

Empirical Generalizations About Market Evolution and Stationarity

1995 • 182 citations

Long-run effects of price promotions in scanner markets

1998 • 159 citations

Market Response, Competitive Behavior, and Time Series Analysis

1980 • 158 citations

Diagnosing competitive reactions using (aggregated) scanner data

1992 • 151 citations

Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability

1999 • 150 citations

Building models for marketing decisions:

2000 • 144 citations

The variability of attitudinal repeat-rates

1997 • 131 citations

Advertising and Public Policy: The Macroeconomic Effects of Advertising

1981 • 130 citations

Market share response and competitive interaction: The impact of temporary, evolving and structural changes in prices

2000 • 122 citations

Multiproduct Advertising Budgeting

1990 • 117 citations

An Exposition of the Box-Jenkins Transfer Function Analysis with an Application to the Advertising-Sales Relationship

1977 • 117 citations

Which Ad Works, When, Where, and how Often? Modeling the Effects of Direct Television Advertising

2000 • 114 citations

Comparing the Box-Jenkins Approach with the Exponentially Smoothed Forecasting Model Application to Hawaii Tourists

1975 • 114 citations

Cointegration Analysis of the Advertising-Sales Relationship

1991 • 91 citations

Competitive Pricing by a Price Leader

1994 • 84 citations

Market Response, Competitive Behavior, and Time Series Analysis

1980 • 81 citations

The Lead Effect of Marketing Decisions

1985 • 79 citations

Short-Run and Long-Run Elasticities for Canadian Consumption of Alcoholic Beverages: an Error-Correction Mechanism/Cointegration Approach

1992 • 78 citations

A Stochastic Brand Choice Framework for Econometric Modeling of Time Series Market Share Behavior

1980 • 73 citations

Assessing the Impact of Market Disturbances Using Intervention Analysis

1977 • 73 citations

Modeling Advertising-Sales Relationships Involving Feedback: A Time Series Analysis of Six Cereal Brands

1982 • 64 citations

Comparing the Box-Jenkins Approach with the Exponentially Smoothed Forecasting Model Application to Hawaii Tourists

1975 • 61 citations

Order forecasts, retail sales, and the marketing mix for consumer durables

1998 • 59 citations

An Exposition of the Box-Jenkins Transfer Function Analysis with an Application to the Advertising-Sales Relationship

1977 • 58 citations

The Macroeconomic Relationship between Advertising and Consumption

1995 • 55 citations

Outlier robust analysis of long-run marketing effects for weekly scanning data

1998 • 51 citations

Modeling new product sales; an application of cointegration analysis

1994 • 50 citations

Market Response Models

2002 • 49 citations

Management Judgment Forecasts, Composite Forecasting Models, and Conditional Efficiency

1984 • 48 citations

Design Features of Forecasting Systems Involving Management Judgments

1985 • 43 citations

Time Series Models for Business and Economic Forecasting

2000 • 41 citations

Primary Demand for Beer in the Netherlands: An Application of ARMAX Model Specification

1991 • 40 citations

Modeling Sales-Advertising Relationships: An Integrated Time Series–Econometric Approach

1983 • 40 citations

Building models for marketing decisions:

2000 • 39 citations

Advertising Expenditures and the Macro-Economy: Some New Evidence

1994 • 38 citations

The long run, causality, and forecasting in the advertising‐sales relationship

1994 • 36 citations

Modeling Advertising-Sales Relationships Involving Feedback: A Time Series Analysis of Six Cereal Brands

1982 • 35 citations

The Lead Effect of Marketing Decisions

1985 • 33 citations

Modeling and Forecasting Sales Data by Time Series Analysis

1981 • 33 citations

Intervention Analysis of a Field Experiment to Assess the Buildup Effect of Advertising

1986 • 31 citations

Building models for marketing decisions: past, present and future

2000 • 29 citations

Cointegration analysis of brand and category sales: Stationarity and long-run equilibrium in market shares

2000 • 29 citations

A Stochastic Brand Choice Framework for Econometric Modeling of Time Series Market Share Behavior

1980 • 29 citations

Design Features of Forecasting Systems Involving Management Judgments

1985 • 27 citations

Untitled

2001 • 25 citations

Advertising and Public Policy: The Macroeconomic Effects of Advertising

1981 • 25 citations

Modeling Sales-Advertising Relationships: An Integrated Time Series-Econometric Approach

1983 • 23 citations

The Short- and Long-Run Category Demand Effects of Price Promotions

2000 • 23 citations

Untitled

2001 • 21 citations

Estimation and Forecast Performance of a Multivariate Time Series Model of Sales

1980 • 20 citations

Management Judgment Forecasts, Composite Forecasting Models, and Conditional Efficiency

1984 • 20 citations

Issues in Sales Territory Modeling and Forecasting Using Box-Jenkins Analysis

1979 • 20 citations

Forecasting with Diagonal Multiple Time Series Models: An Extension of Univariate Models

1983 • 20 citations

Primary Demand for Beer in the Netherlands: An Application of ARMAX Model Specification

1991 • 19 citations

Measurement Issues in Time-Series Research: Reliability and Validity Assessment in Modeling the Macroeconomic Effects of Advertising

1984 • 19 citations

Intervention Analysis of a Field Experiment to Assess the Buildup Effect of Advertising

1986 • 15 citations

Boundary Value Models for the Combination of Forecasts

1990 • 14 citations

Modeling and Forecasting Sales Data by Time Series Analysis

1981 • 12 citations

Forecasting with Diagonal Multiple Time Series Models: An Extension of Univariate Models

1983 • 11 citations

The Substitutability of Network and National Spot Television Advertising

2016 • 10 citations

Issues in Sales Territory Modeling and Forecasting Using Box-Jenkins Analysis

1979 • 9 citations

Measurement Issues in Time-Series Research: Reliability and Validity Assessment in Modeling the Macroeconomic Effects of Advertising

1984 • 7 citations

Boundary Value Models for the Combination of Forecasts

1990 • 6 citations