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References (47)

Distribution of the Estimators for Autoregressive Time Series with a Unit Root

1979 • 20,919 citations

Distribution of the Estimators for Autoregressive Time Series With a Unit Root

1979 • 8,550 citations

Introduction to Statistical Time Series

1978 • 4,545 citations

Meta-Analytic Procedures for Social Research.

1994 • 4,403 citations

Meta-Analytic Procedures for Social Research

1991 • 4,330 citations

Managing Brand Equity

1991 • 3,408 citations

Introduction to Statistical Time Series.

1977 • 2,373 citations

Brand Loyalty: Measurement and Management

1978 • 1,517 citations

Brand Loyalty: Measurement and Management

1978 • 983 citations

How Promotions Work

1995 • 656 citations

Market Response Models: Econometric and Time Series Analysis

1989 • 494 citations

The Persistence of Marketing Effects on Sales

1995 • 461 citations

An Empirical Analysis of the Relationship Between Brand Loyalty and Consumer Price Elasticity

1991 • 453 citations

Advances in Econometrics

1983 • 421 citations

A MARKETING APPROACH FOR CUSTOMER RETENTION

1984 • 412 citations

Impact of Deals and Deal Retraction on Brand Switching

1978 • 373 citations

Market response models: Econometric and time series analysis

1991 • 369 citations

A Simultaneous Approach to Market Segmentation and Market Structuring

1987 • 288 citations

Testing for a Unit Root in a Time Series With a Changing Mean: Corrections and Extensions

1992 • 277 citations

Patterns of Buyer Behavior: Regularities, Models, and Extensions

1995 • 275 citations

A Simultaneous Approach to the Whether, What and How Much to Buy Questions

1991 • 270 citations

A review of brand loyalty measures in marketing.

1996 • 250 citations

Repeat-Buying: Theory and Applications

1974 • 194 citations

The after-effects of price-related consumer promotions

1994 • 187 citations

Empirical Generalizations About Market Evolution and Stationarity

1995 • 182 citations

Impact of Deals and Deal Retraction on Brand Switching

1978 • 171 citations

Note—A Brand Switching Model with Implications for Marketing Strategies

1989 • 169 citations

A Model of Marketing Mix, Brand Switching, and Competition

1985 • 130 citations

A Simultaneous Approach to Market Segmentation and Market Structuring

1987 • 119 citations

Introduction to the Special Issue: Empirical Generalizations in Marketing

1995 • 116 citations

Unit roots in economic time series: a selective survey

1988 • 116 citations

Testing for a Unit Root in a Time Series with a Changing Mean: Corrections and Extensions

1992 • 113 citations

Inference of Hierarchical Choice Processes from Panel Data

1981 • 110 citations

Good Empirical Generalizations

1995 • 105 citations

Brand Loyalty and Marketing Strategy: An Application to Home Appliances

1992 • 94 citations

The erosion of repeat-purchase loyalty

1996 • 75 citations

A replication study of two brand-loyalty measures

1994 • 74 citations

A Model of Marketing Mix, Brand Switching, and Competition

1985 • 64 citations

Competitive Response and Equilibria

1995 • 61 citations

Repeat-Buying: Theory and Applications.

1973 • 59 citations

Industrial Organization: Theory, Evidence and Public Policy

1981 • 55 citations

The relationship between advertising and promotion in brand strategy

1975 • 31 citations

An investigation into the validity of measures for variation in consumption used in economics and marketing1

1990 • 27 citations

Competitive Market Structures: A Subset Selection Analysis

1994 • 27 citations

Note—Relaxing the Loyalty Condition in the Colombo/Morrison Model

1989 • 14 citations

TWO QUESTIONS ALMOST EVERYONE FORGETS TO ASK THEIR ADVERTISING AGENCY

1985 • 7 citations

Five recent economic revolutions

1994 • 5 citations

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