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Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics

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Broadening the Concept of Marketing

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Evaluating Structural Equation Models with Unobservable Variables and Measurement Error: A Comment

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Econometric Measurement of the Duration of Advertising Effect on Sales

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Advertising and Aggregate Consumption: An Analysis of Causality

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Advertising and Public Policy: The Macroeconomic Effects of Advertising

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The Measurement of Cumulative Advertising Effects

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Modeling Advertising-Sales Relationships Involving Feedback: A Time Series Analysis of Six Cereal Brands

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Advertising and the Aggregate C*~~~~ 0 onsumption Function

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Techniques in Market Measurement: The Jackknife

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Modeling and Forecasting Sales Data by Time Series Analysis

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