How Consumers are Affected by the Framing of Attribute Information Before and After Consuming the Product

Prospect theory: An analysis of decision under risk

1988 • 34,484 citations

The Framing of Decisions and the Psychology of Choice

1981 • 16,265 citations

Mental Accounting and Consumer Choice

2008 • 3,551 citations

An Information Processing Theory of Consumer Choice

1979 • 2,314 citations

Foundations of Information Integration Theory

1982 • 2,132 citations

Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis

1980 • 1,346 citations

Mental Accounting and Consumer Choice / Теория ментального учета и потребительский выбор

1985 • 1,309 citations

Consumer behavior and marketing action

1987 • 1,305 citations

A hypothesis-confirming bias in labeling effects.

1983 • 1,151 citations

Consumer Learning: Advertising and the Ambiguity of Product Experience

1986 • 907 citations

Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers

1987 • 531 citations

Influence of Beer Brand Identification on Taste Perception

1964 • 440 citations

The Framing of Buying Decisions

1987 • 314 citations

The Interaction of Advertising and Evidence

1984 • 244 citations

More Than Meets the Eye: The Effect of Missing Information on Purchase Evaluations

1985 • 220 citations

Associative effects of information framing

1987 • 184 citations

Framing effects in judgment tasks with varying amounts of information

1985 • 150 citations

Do Consumers Evaluate Products by Adding or Averaging Attribute Information?

1976 • 136 citations

Effects of Product Trial on Consumer Expectations, Demand, and Prices

1985 • 98 citations

Perspectives for Understanding Negotiation

1985 • 67 citations

Can advertising influence experience?

1988 • 50 citations

The influence of national versus generic branding on taste perceptions

1982 • 27 citations

Differential weighting of positive and negative traits in impression formation as a function of prior exposure.

1973 • 22 citations

Deleted Work

1955 • 0 citations