Effects of Product Trial on Consumer Expectations, Demand, and Prices

Increasing risk: I. A definition

1970 • 3,861 citations

Rules for Ordering Uncertain Prospects

1969 • 1,748 citations

The Efficiency Analysis of Choices Involving Risk

1969 • 1,385 citations

An Experimental Study of Customer Effort, Expectation, and Satisfaction

1965 • 941 citations

Consumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product Performance

1973 • 923 citations

Disconfirmation of consumer expectations through product trial.

1979 • 520 citations

Attitude-Behavior Consistency: The Impact of Product Trial versus Advertising

1983 • 463 citations

Defensive Marketing Strategies

2008 • 393 citations

Consumer Expectations, Product Performance, and Perceived Product Quality

1972 • 341 citations

Conceptual and Methodological Issues in Consumer Satisfaction Research

1979 • 321 citations

A Bayesian Approach to the Production of Information and Learning by Doing

1977 • 253 citations

Pricing Policies for New Products

1950 • 249 citations

Optimal Pricing of Experience Goods

1983 • 214 citations

Effect of Satisfaction and Its Antecedents on Consumer Preference and Intention

1981 • 205 citations

Equilibrium Limit Pricing: The Effects of Private Information and Stochastic Demand

1983 • 195 citations

Consumer Search and Public Policy

1981 • 161 citations

The Dissonance Model in Post-Decision Product Evaluation

1970 • 129 citations

Consumer Response to Initial Product Trial: A Bayesian Analysis

1980 • 73 citations

The Effects of Product Knowledge on the Comprehension, Retention, and Evaluation of Product Information

1983 • 62 citations

Product Familiarity, Brand Name, and Price Influences on Product Evaluation

1977 • 39 citations

The Influence of Prior Product Experience, Price and Brand on Quality Perception

1977 • 30 citations

Using Information-Processing Principles in Public Policymaking

1982 • 28 citations

Consumer Learning and Brand Loyalty When Product Quality Is Unknown

1983 • 4 citations

Learning, quality and prices

1986 • 3 citations