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The influence of national versus generic branding on taste perceptions

Data up to Jan 2025

Published1982
Citations27
References23

Total Citations Per Year

Abstract

References (23)

Influence of Beer Brand Identification on Taste Perception

1964 • 440 citations

1979 educators' conference proceedings

1979 • 258 citations

Influence of Beer Brand Identification on Taste Perception

1964 • 224 citations

The Influence of Price Differences and Brand Familiarity on Brand Preferences

1976 • 185 citations

The Effects of Price, Store Image, and Product and Respondent Characteristics on Perceptions of Quality

1977 • 172 citations

A Note on the Relationship of Price and Imputed Quality

1964 • 131 citations

Determinants of Private Brand Attitude

1967 • 124 citations

Can Private Brand Buyers be Identified?

1972 • 105 citations

The Effects of Price, Store Image, and Product and Respondent Characteristics on Perceptions of Quality

1977 • 89 citations

Effect of brand preference upon consumers perceived taste of turkey meat.

1965 • 85 citations

Correlates of Buying Behavior for Grocery Products

1967 • 66 citations

Nutrition Labeling for Canned Goods: A Study of Consumer Response

1973 • 60 citations

Are Some Consumers More Prone to Purchase Private Brands?

1969 • 53 citations

Determinants of Private Brand Attitude

1967 • 51 citations

Correlates of Buying Behavior for Grocery Products

1967 • 42 citations

Generic Supermarket Items: A Product and Consumer Analysis

1979 • 36 citations

Nutrition Labeling for Canned Goods: A Study of Consumer Response

1973 • 29 citations

Are Some Consumers More Prone to Purchase Private Brands?

1969 • 27 citations

Identification of cola beverages.

1962 • 22 citations

Brand discrimination among cigarette smokers.

1950 • 10 citations

Allison A Uhl Revisited: the Effects of Taste and Brand Name on Perceptions and Preferences

1979 • 9 citations

The Price-Quality Relationship as a Tool in Consumer Research

1970 • 2 citations

Deleted Work

1955 • 0 citations

Cited By (0)

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