An Operations-Research Study of Sales Response to Advertising

M. L. Vidale, Harry B. Wolfe

DOI: 10.1287/opre.5.3.370

Operations Research

Data up to Jan 2025

Published1957

Citations601

References4

Fields

Computer science Business Advertising Marketing Programming language

Total Citations Per Year

Abstract

References (4)

The Optimum Distribution of Effort

1953 • 71 citations

A Study of Sales Operations

1976 • 27 citations

The Effect of Promotional Effort on Sales

1976 • 25 citations

Experiences in Commercial Operations Research

1953 • 13 citations

Cited By (0)

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