Advertising and the Aggregate C*~~~~ 0 onsumption Function

An Algorithm for Least-Squares Estimation of Nonlinear Parameters

1963 • 29,357 citations

Tests of Equality Between Sets of Coefficients in Two Linear Regressions

1960 • 6,273 citations

Testing for Serial Correlation in Least-Squares Regression When Some of the Regressors are Lagged Dependent Variables

1970 • 1,179 citations

Optimal Advertising Policy Under Dynamic Conditions

1976 • 896 citations

Habit Persistence and Lags in Consumer Behaviour

1952 • 303 citations

The Measurement of Cumulative Advertising Effects

1965 • 277 citations

Advertising and Cigarettes

1976 • 181 citations

A Note on the Exact Finite Sample Frequency Functions of Generalized Classical Linear Estimators in a Leading Three-Equation Case

1963 • 43 citations

Does advertising increase labour supply? Time series evidence from the UK

2003 • 26 citations

Advertising and Aggregate Consumption: A Bayesian DSGE Assessment

2017 • 17 citations

The Role of Advertising Expenditure in Measuring Indonesia’s Money Demand Function

2013 • 1 citations