Designing Research for Application

The Structure of Scientific Revolutions

1963 • 36,823 citations

Statistical principles in experimental design.

1962 • 27,228 citations

Convergent and discriminant validation by the multitrait-multimethod matrix.

1959 • 16,404 citations

Experimental and Quasi-Experimental Designs for Research

1963 • 15,071 citations

The Logic of Scientific Discovery

2013 • 8,086 citations

On the social psychology of the psychological experiment: With particular reference to demand characteristics and their implications.

1962 • 3,823 citations

Conjectures and Refutations

2020 • 3,468 citations

Perception and the Representative Design of Psychological Experiments

1956 • 2,864 citations

Unobtrusive Measures: Nonreactive Research in the Social Sciences

1966 • 2,034 citations

Causal Models in Marketing

1980 • 1,165 citations

Students and Housewives: Differences in Susceptibility to Reference Group Influence

1977 • 727 citations

Focus Groups and the Nature of Qualitative Marketing Research

1977 • 604 citations

The Volunteer Subject

1976 • 440 citations

Opinion-attitude methodology.

1946 • 301 citations

Research by Convenience

1977 • 297 citations

Demand Artifacts in Laboratory Experiments in Consumer Research

1975 • 239 citations

The Volunteer Subject.

1976 • 234 citations

The human subject in psychological research

1968 • 208 citations

Are Students Real People?

1974 • 135 citations

Three dimensions of naturalness: An expanded definition of field research.

1977 • 97 citations

Students as Subjects in Consumer Behavior Experiments

1972 • 96 citations

Experimentation in Marketing

1966 • 90 citations

Are Students Really Poor Substitutes for Businessmen in Behavioral Research?

1970 • 82 citations

State-of-Mind Effects on the Accuracy with Which Utility Functions Predict Marketplace Choice

1980 • 80 citations

Non-Businessmen as Surrogates for Businessmen in Behavioral Experiments

1967 • 63 citations

Are there Differences in Dissonance Reduction Behavior between Students and Housewives?

1970 • 58 citations

The Role of Laboratory Experiments to Test Marketing Strategies

1979 • 57 citations

Artificiality in Experimental Sociology*

1971 • 51 citations

On the Validity of Using Students as Subjects in Consumer Behavior Investigations

1975 • 48 citations

Role-Related Behavior of Subjects in Laboratory Studies of Attitude Change.

1968 • 41 citations

From abstract ideas to concrete instances: Some guidelines for choosing natural research settings.

1977 • 37 citations

Much ado about the "volunteer artifacts."

1973 • 27 citations

The Two Meanings of External Invalidity

1975 • 25 citations

Laboratory Experiments in Marketing: The Experimenter Effect

1967 • 21 citations

Is Communications Research Really Worthwhile?

1967 • 6 citations

The experimental method in the social sciences

1970 • 4 citations

Non-businessmen as surrogates for businessmen in behavioral experiments

1967 • 1 citations